Nike original web series margot vs lily

Nike Original Web Series "Margot vs. Lily"

Videos | 02.02.2014

“Margot vs Lily” is Nike’s fun new eight-episode original web series !

Refreshingly relatable, it aims to inspire real women to accomplish a single, realistic anything.


The series follows the fitness (and life) adventures of two sisters who challenge each other to some creative New Year's resolutions.


Here is the pitch - episode #1 - launched on February 1 :

Lily (played by Samantha Ware) is a perfectionist, and although her fitness YouTube series has a dedicated following, she's a bit of a loner IRL. Her sister, Margot (Bridgett Lundy), prefers to chill with friends and has a hard time seeing the point of a jog. But at the beginning of the new year, the two enter into a competition: Can Margot create her own popular fitness series before Lily learns to relate to other people enough to make three real friends?


Along with the creative team of Me and Earl and the Dying Girl, Nike enlisted the help of seasoned TV director Tricia Brock. She was on the set of Orange Is The New Black when she got the call — and jumped at the chance to be a part of something she felt was so fresh and new. "They’re kind of whimsical," she says of the episodes, "they just make me smile."


"Margot vs.Lily" is part of Nike's #BetterForIt campaign, which was designed to boost the apparel company's appeal among women. The Margot vs. Lily episodes follow the two women on their parallel journeys, celebrating both Lily's efforts to make human connections and Margot's (somewhat disastrous) attempt at burpees.


Producing an entire web series is certainly an interesting way to advertise workout gear, but what's also cool about it is that it presents a refreshingly modern view of fitness.


Check out the first episode below and find out the featured looks :


More infos on www.nike.com
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