Nike air mag 2015

Nike Air Mag 2015

Technology | 21.10.2015

'This is it Marty, the Future is NOW!'

Exactly 30 years ago, Nike collaborated on a movie - Back to the Future - that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era.

The result was the birth of the Nike Air Mag, an icon of popular culture for everyone. Not only its inimitable design is a true revolution, but the main feature about the shoe is an innovative and automatic lacing system.

Until today, this feature was pure fiction... Then the innovation team at Nike took that task further. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”

Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer. Check for yourself the video and images below.


The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research, in Spring 2016.

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