Arc'teryx Veilance's Concept Store by Snarkitecture

Architecture | 07.11.2016

The best of parternships often come about between like-minded brands, and there’s arguably no better fit than between respective industry heavyweights, Snarkitecture and Arc’teryx Veilance.

Both espousing a philosophy of minimalism & precision, it was only natural that Arc’teryx’s urban-oriented performance imprint gravitated towards the architectural practice of Daniel Arsham & Alex Mustonen, who have made a name for themselves with their prestigious environments for museums or brands such as Cos, Kith or Stampd.

The product of their collaboration is a pop-up concept space in New York to showcase Arc’teryx Veilance’s Fall 2016 collection. Spread over 2,000 square feet, the interior mirrors the duality of Veilance’s cutting-edge textile technology and the ferality of the natural elements it staves off. Divided into three distinct sections organized along Veilance’s Wind, Rain and Cold protection systems, Arsham and Mustonen created a monolithic and abstract environment in which to communicate the values of Veilance to visitors.

Arc’teryx Veilance’s NYC space will be open to the public until January 8, 2017. Swing by if you are in the Big Apple - 81 Greene St, New York.

Discover below this unique interior.

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